Since the beginning of 2014, I have been privileged to have a relationship with WVSDB. Together with the superintendant and operations manager, we conceptualized, planned, and created a new quarterly magazine called Record. This is an ongoing project that continues to challenge with unique designs for the articles while keeping a consistent look and feel from issue to issue. Each magazine is professionally printed with careful consideration of paper type, thickness, and silk finish for the cover. I have been involved in all aspects of the printing process and provide that service to the school.

After an established style and branding with a few Record issues, WVSDB decided it was obvious that the same quality would be carried over into the Annual Report.

This community college in Martinsburg, West Virginia hold an annual cyber security workshop to help educate the students and community on latest in today’s digital threats. I combined a circular illustration to portray a high-tech combination lock style, the red and blue colors of the school brand, thin sans serif fonts, and stock photography. This theme was carried over into a registration forms, postcard direct mailers, color newspaper ads, and email blasts. Each year I am asked to update the information and tweak the design, keeping with the overall branding of this workshop.

United Summit Center requested a 12-page booklet be created to hand out to local schools, hospitals, and doctor’s offices to provide information of their Children Services department. Combining stock photography and flowing illustration to portray movement and change, I was able to create a fresh look and feel that was carried throughout other marketing materials. This booklet lead into designing postcards, posters, magnets, and DVD packaging with the same branding.

Building off of a brand identity I created from the Children’s Services booklet and postcards, this 6-panel DVD package continues the same flowing illustrations and stock photography design. Careful planning and design were done to ensure the flowing shapes line up with each open and folding state. This is another extension of the leave-behind marketing materials I continue to create for the United Summit Center in Bridgeport, West Virginia.

Progressive Physical Therapy based in Cumberland, Maryland has a three-step process; relieve the pain, build up their strength, and get them back to where they were before their injury. Once this was understood, many words came to mind that begin with “Re”. So the campaign I created lives on as “Relieve, Rebuild, Restore.” This three-step process easily lent itself to a billboard and poster series. Continuing their message on the posters I displayed a list of “Re” words that relate to their services as well as “what is truly painful is missing out on life.”